About Bia
A simplicidade das formas básicas e as inúmeras possibilidades de junções e transformações são o ponto de partida das peças de Bia Daidone. Sua paixão pela arquitetura e pelo design de traços limpos, puros e marcantes de Ettore Sottsass, Max Bill, Frank Lloyd Wright, Calder, Magritte e Miró se traduzem em um trabalho extremamente autoral, criando peças de identidade única.
Administradora por formação, Bia sempre flertou com a moda e o design. Em 2012, fez cursos de Fashion Drawing e Fashion Styling no Istituto Marangoni em Londres e Milão. Mais tarde, teve aulas particulares de joalheria com Salvador Francisco Neto e, a partir daí desenvolveu sua própria marca.
Simple shapes and the many possibilities to combine and transform these structures are the starting point of Bia Daidone’s designs. Her passion for arquitecture, art and design are translated into an unique style of metalwork.
Ettore Sottsass, Max Bill, Frank Lloyd Wright, Calder, Magritte e Miró are a vivid influence in her work, with their clean, pure and outstanding lines.
With a Bachelor in Business Administration, Bia has always flirted with fashion and design. In 2012, she immersed herself into said world by taking Fashion Drawing and Fashion Styling courses at the prestigious Marangoni Institute in London and Milan, respectively.
Later, she learned her craft with jeweler Salvador Francisco Neto by working next to him as an apprentice. After that, she decided to create her first collection.