About Bia

Bia Daidone sempre transitou entre moda e design, movida por sua paixão pela arquitetura e pelos traços limpos de Ettore Sottsass, Max Bill, Calder e Miró. Formada em Administração, aprofundou seu olhar estético no Istituto Marangoni, em Londres e Milão, onde estudou design e consolidou a ponte entre o racional e o criativo. De volta ao Brasil, encontrou na joalheria sua expressão mais genuína, aprendendo a arte com o mestre Salvador Francisco Neto e dando origem à sua marca autoral.

Bia Daidone has always moved effortlessly between fashion and design, guided by her passion for architecture and the clean, expressive lines of Ettore Sottsass, Max Bill, Calder, and Miró. A graduate in Business Administration, she refined her aesthetic vision at the Istituto Marangoni in London and Milan, where she studied design and learned to bridge reason and creativity. Upon returning to Brazil, she discovered in jewelry her most authentic form of expression, studying under master jeweler Salvador Francisco Neto and founding her own namesake brand.